The Luke, The Luke, The Luke, The Luke
You know what you should definitely not do if you own the naming rights to a building that’s earned a cute nickname that you hate?
Quit yer whining, Forrest Lucas. We’ll call our stadium whatever the heck we want to call it, and you can’t stop us, especially not by moaning about how you want to maintain the integrity of your brand.
We’re fans. Defiance defines us.
You should be happy people aren’t making more obscene references using the nature of your products as the butt of their jokes.
Then again, the first time ol’ Butterfingers Sorgi lets a pass slide right through his hands, I can envision some mighty funny lube comments.
Look, you plastered your name on the side of the building for a string of years. Everyone’s going to see it. And even if people call it “The Luke,” there will be plenty of folks who follow that up with, “Why’s it called that?”
The last thing you want them to say in response is, “The guy who bought the rights complained, so we do it to spite him.”
Powered by
Hi Jennifer, Nice post. It inspired me to write one of my own at my Laughing Stalk blog.
While I can understand Lucas’ concern about LukOil, I think everyone is going to understand that “The Luke” is Lucas Oil Stadium. I would wager there’s no one in this city that doesn’t know Lucas Oil Stadium, so I don’t think his efforts are necessarily lost to his Russian rival.
I will obey Forrest. I will call it The Luc. So there.
How about we just call it after the current Mayor… the Kook.
I say we call it “The Lube.”
Well Jennifer,
Finally a post of yours that I agree with completely. We will call it whatever we like. What are the taxpayers getting out of the naming rights? Screwed. How about we call it The Screw?