Looks like the long-awaited merger of the two satellite radio giants, Sirius and XM, will finally take place. Federal regulators formally approved the merger of the nation’s only two satellite radio operators last week.
The Federal Communications Commission voted 3-2 to approve the buyout, with the tiebreaker coming Friday night from Republican commissioner Deborah Taylor Tate. She had insisted that the rival companies settle charges that they violated FCC rules before she would approve the deal. So, the companies agreed this week to pay $19.7 million to the U.S. Treasury for violations related to radio receivers and ground-based signal repeaters.
Sirius Satellite Radio Inc. will buy rival XM Satellite Radio Holdings Inc. for $3.3 billion. The buyout means millions of subscribers will be able to receive programming from both services.
Executives say the merger will create hundreds of millions of dollars in cost savings. The savings will come in handy as Sirius chokes on its deal to lure Howard Stern to satellite with a five year, $100 milion a year deal.
In the old days, a company that foolishly invested a half billion dollars and hadn’t thoroughly thought out its business plan, went under. Not so today. See Fannie Mae and Freddie Mac.
The approval was a major blow for the broadcast radio industry, which has lobbied long and hard against the merger. Also opposing the merger were consumer groups, various members of Congress and state attorneys general. All argued a satellite radio merger would hurt consumers and was not in the public interest. Satellite radio has more than 18 million customers who watched anxiously to find out what would happen to their service.
Subscribers will not have to buy new radios to receive a mix of programming from both services, according to the companies. But if they want to pursue a special pay-per-channel a la carte option, they will need new sets.
”They kept each other on their toes,” Democratic commissioner Jonathan Adelstein said of the two companies. ”I hope they keep their edge and don’t become a fat and happy monopoly.” Right.
Adelstein and fellow Democrat Michael Copps voted against the merger. Joining Commission Chairman Kevin Martin and Tate in approving the deal was Republican commissioner Robert McDowell.
Under the terms of the consent decree, XM will pay $17.5 million and Sirius will pay $2.2 million to resolve interference complaints and violations related to land-based signal repeaters the companies operate to deliver programming.
Tate, who was lobbied intensely by the broadcast radio industry in the final weeks to include a chip in its radios that will allow customers to receive digital signals from land-based radio stations, said she ”could not in good conscience support a government-mandated requirement on the backs of American consumers at this time.”
The companies first applied for permission to combine in March 2007. The Justice Department approved the deal in March of this year without conditions, saying the companies don’t really compete because customers must buy equipment that is exclusive to either XM or Sirius, and subscribers rarely switch providers. Justice also agreed with the satellite companies’ argument that they compete with other forms of audio entertainment, including digital radio, Internet-based radio stations and even mp3 players.
FCC approval faced a steeper climb because the companies were prohibited from combining under terms of their licenses. The agency struggled to come up with a way to show that allowing a satellite radio monopoly was in the public interest. But, rules were made to be changed and promises were made to be broken.
The companies voluntarily agreed to a set of conditions, including a three-year price cap and an eight percent set-aside of ”full-time audio channels” for public interest and minority programming. They will also adopt an ”open radio” standard that may lead to a greater variety of features in radios and greater competition among manufacturers.
Sirius and XM also have promised to include a limited ”a la carte” offering that would be available within three months of the close of the deal and allow listeners to pay only for the channels they want to receive.
Watch for these conditions to be rethought and relief sought before the year is out.