Getting Calls about the Olympics; The New “We Are the World” Plus, Looking for a Steel Drum Band? I got one for ya…
Working at a Channel 6, I receive calls about everything on TV…even if its not on our TV station.
Recently, I’ve gotten a few calls of complaints about NBC’s coverage of the Winter Olympics for our colleagues at Channel 13. I’m not sure if viewers have confused our call letters (happens a lot) or if its just because I will return calls.
So as a public service, I’ll give the answers here just in case anyone else wants to know.
CALL #1: Why are they showing so much skating? Why no hockey?
In a word, its about the ladies.
Women make up the largest part of the Olympic viewing audience on NBC. So they are focusing on the events and personalities that women are most interested in. So guys, the Hockey games will get regulated to CNBC, at least until the medal rounds. That and Team USA beating the favored Canadians.
CALL #2 – WHere are the Olympics? I just keep seeing incessant commercials?
Those commercials are paying for the incredibly expense rights fees for this year’s Winter Olympics. And even with the non-stop spots, NBC says they will LOSE $250 million dollars.
Ouch.
CALL #3 – I did not appreciate NBC showing the Luger’s deadly accident, over and over, especially when my kids were watching!
You weren’t alone. NBC took a lot of heat for showing the grim crash. They’ve made it a point to restrict the video now.
CALL #4- Why do they keep showing profiles of the athletes…just show the competition!
In a word, NBC’s Sports Department understands its not about sports. It’s about DRAMA. The competition itself is so much more interesting when you frame the characters/athletes and the conflicts/obstacles they have/need to overcome. Drama is all about conflict…a hero versus a villan, good versus evil, someone overcoming personal demons. Way back in the 60’s, ABC Sports icon Roone Arledge turned the sports world upside down when he recognized that by setting up the stories of the athletes, the actual competition was so much richer.
And its not just in the Olympics. Danica’s quest to break into the male dominated racing world, the New Orleans Saints overcoming devastation to win for their city. And in the story that offers the most drama (and is only partially written) can Tiger Woods rebound from his personal failures and reclaim glory on the golf course?
NBC Sports understands drama. Maybe they should take over NBC entertainment.
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I like the new version of “We Are the World.”

The Remake...is it lacking?
The rap portion is especially good. It has an updated sound. It’s good.
But is it just me, or does this remake lack the enthusiasm of the original?
I have to admit, some of the new performances don’t quite live up to the originals in my book.
I miss Huey Lewis and Bruce Springsteen’s interpetations. Sorry, even Cyndi Lauper’s rendition of her particular “Well, well, well…” rebel-yell lyric is so much better than Celine Dion’s new version.
UPDATED TO THIS POST:
After I posted my comments about missing Huey Lewis on the remake, reader Kathleen Curry emailed me a YouTube link from a hilarious bit that appeared on The Jimmy Kimmel Show.
Huey Lewis musically asks why he wasn’t invited back. Take a couple of minutes to watch this – (Click here) …it’s too funny.
Thanks for the heads up Kathleen!
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Steel drum fun
If you are ever looking to put together a fun program for a family event, I have the solution for you!
A steel drum band!
I worked on a Cub Scout event this weekend. Over 150 Cub Scouts and their families attended.
For entertainment, I found a group from Bloomington called Pan-USA. They put on a terrific show that was part-educational, part-audience participation and all fun!
Tom Berich and his musical crew entertained with a history of drumming.
It was really terrific.
If you are looking for a unique, musical alternative entertainment, I can’t recommend these guys enough. The parents and the kids really enjoyed this musical showcase!
You can find out more about them at www.panusa.us.
Or call Tom Berich at 812-345-7700.










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